FELDBERG – TAKE A DEEP BREATH. ENJOY THE MOMENT.
Summit happiness redefined
HELLO
FELDBERG
Summer 2022 marks a milestone for Feldberg in the Black Forest: the three municipalities of Feldberg, St. Blasien, and Todtnau want to revamp tourism on Feldberg. Sustainable, visionary, with a new design and slogan. Their goal: in all activities, the habitat and nature on Feldberg should be even more in the foreground in the future.
Could we support them in this? Of course, it's a project close to our hearts. First step: a trip to the Feldberg!
DO IT
We are kicking off the Feldberg project with a workshop. We are leaving no stone unturned, looking under every leaf, delving deep and getting to the heart of the matter. We are defining personas, capturing emotions and formulating guiding principles.
How can we create an inspiring brand experience on the Feldberg? The fact is: nature lovers and outdoor enthusiasts should be able to enjoy personal moments of pleasure and leisure on their favorite mountain. In every season, with a good feeling.
PICTURE ME
Fresh and friendly
The brand new Feldberg design
The adaptation of the logo shows once again that even small details can have a big impact. With every brushstroke, we are getting closer to the future look of the “Feldberg” brand. We are creating a new color scheme with distinctive typography and adding various design elements.
The freshness of the new design, combined with friendly faces amidst the stunning natural surroundings of Feldberg, give the Feldberg brand a powerful appeal. It makes you want to rediscover Feldberg.
Feel me
We evoke emotions
with a new
brand identity
What does the Feldberg stand for? What makes it special? When you reach the summit, you take a deep breath, overwhelmed by the view stretching far across the land. Breathe deeply. Enjoy the moment. That is what the Feldberg promises. That is exactly what guests should experience on the Feldberg. No matter what activity they pursue. Whether alone or with friends and family: magnificent views, challenging mountain tours, steep ski runs, or sunbathing with Black Forest cherry brandy—the Feldberg experience is diverse. Different slogans underscore this diversity.
With plenty of brainpower and creativity, we develop the brand strategy and point the way to the future. In doing so, we create nothing less than what it should be: the “Feldberg” brand – a new love brand in the tourism sky.
SHOUT OUT
The Feldberg experience. Everywhere. Working with the Feldberg team was always constructive and a lot of fun. The young team led by managing director Julian shows great commitment and a desire to make a difference. We believe in their ability to lead Feldberg into the future. We are happy to support them in this endeavor.
we provide them with advice and support in implementing this across all channels. With a new design and a forward-looking strategy, the Black Forest company now has everything it needs to get started.
