ATELIER TÜRKE OPEN HOUSE 2023 – exhibition & BRAND VOL. 2
Let your brand shine!
HELLO
ATELIER
TÜRKE
What we say to others naturally applies to us as well. When we invite people to two days of Atelier Türke Open House, that is precisely our motivation: to bring the Atelier Türke brand to life. To show who we are, what we do, and how we work.
And there's something else: we want to inspire, motivate, and encourage our customers. Look, this is how you can make your brand shine too. Whether analog or digital.
DO IT
Step into the spotlight! Our event was modeled on the format of “Messe + Marke” (Exhibition + Brand), our first in-house exhibition, which took place in 2020 under difficult conditions during the pandemic. Now, in 2023, free from all restrictions, it is the perfect time to invite our customers to the second edition. Exhibition + Brand vol. 2. The rough concept was in place: similar to its predecessor, but completely different and new!
STAND OUT
Two days
Two stages
Full program
We are fully committed. Planning an in-house exhibition is time-consuming and labor-intensive. When designing the concept, we focus on the topics that are important to our customers. The Messe + Marke vol. 2 exhibition will be held under the motto “Let your brand shine.” We will showcase our services with interactive presentations at various experience stations. In addition, we offer our customers significant added value with presentations on relevant marketing topics – even during the lunch break. At “Delicious Learning” with finger food, we provide information on the topic of “in-house exhibitions.” Most of the speakers come from our own ranks. We invite expert guests to the panels that conclude the series of presentations in the late afternoon.
Follow me
Guided tours of our base camp are part of the value-added program: they not only provide insight into where the creative highlights for customers are created. Walk your talk: we use our own example to show how the brand can also be experienced at our base camp.
Build UP
Discover and
be amazed
Four of the five stations representing our service areas are housed in large cubes. Illuminated fabric prints provide information on the side walls. We place monitors in and around the cubes, display references, prepare samples for visitors to touch, and encourage them to get involved. We use concrete examples to demonstrate how transformation can be achieved.
Only the Digital & Motion area is located outside the cubes. There is a good reason for this: our media technology partner, ICT AG, is presenting an OLED monitor, LED steles, and a large LED column at our in-house exhibition. This is a new feature that is perfectly placed to ignite a spectacular fireworks display with animations and digital references.
Feed me
Another important part of our spatial concept for the in-house exhibition are the areas where our visitors can exchange ideas, chill out, eat, drink, and find space for the presentations.
The furnishings follow the event corporate design, which blends seamlessly with our new Türke Design studio to create a strong unity.
SHOW ME
Spot on, roll film
In addition to our media technology partner ICT AG, our event technology partner is also taking the opportunity to actively present itself at the Atelier Türke Open House. Light & Sound is pulling out all the stops to perfectly stage and support our event with lighting and sound for two days. We have long known that the expertise of our valued partners goes far beyond the media technology support of events:
Light & Sound is also setting up a set with audio and video technology in our exhibition warehouse to broadcast live to the panel from there. The professional performance of media technology and event technology requires full commitment. We are proud to have capable partners at our side.
SHOUT OUT
The radiance
of the brand
Just in time for our in-house exhibition, we are launching our brand new website. The relaunch is accompanied by the new corporate design from Atelier Türke. This reflects our further development both graphically and in terms of our message. All the new features are incorporated into the event design. “Let your brand shine” – the striking, bold yellow tone on a black background perfectly conveys what we are saying with our call to action.
With a mix of digital and analog communication and advertising measures, the in-house exhibition is in no way inferior to a “normal” exhibition. For the invitation to our open house, we are focusing specifically on the haptic experience. Printed on high-quality paper, we send the unusual format by mail. Using the QR code on the print invitation, we direct the recipient to the event landing page with all the important information and the registration form. During the event, branded beer mats with QR codes are available, which lead directly to our new website. Banners, presentation slides, intros, animations, and signs leave visitors in no doubt as to where they are. Welcome to the world of Atelier Türke. “Let your brand shine!” – we consistently follow our own call to action.
SHARE IT
Good Vibes
Sharing knowledge and gaining knowledge requires energy. The fully automatic coffee machine hums around the clock. In addition, a select catering service is available to help you start the day with breakfast, replenish your energy reserves at lunchtime, and reward your endurance with a warm dinner in the evening. Time for the DJ to start the set.
The sounds create a good vibe while lively discussions take place. This is also an important part of the overall concept: ending a long, intense day together in a relaxed atmosphere.
