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ATELIER TÜRKE OPEN HOUSE 2023 – exhibition & BRAND VOL. 2

Let your brand shine!

HELLO
ATELIER
TÜRKE

What we say to others naturally applies to us as well. When we invite people to two days of Atelier Türke Open House, that is precisely our motivation: to bring the Atelier Türke brand to life. To show who we are, what we do, and how we work.

And there's something else: we want to inspire, motivate, and encourage our customers. Look, this is how you can make your brand shine too. Whether analog or digital.

DO IT

Step into the spotlight! Our event was modeled on the format of “Messe + Marke” (Exhibition + Brand), our first in-house exhibition, which took place in 2020 under difficult conditions during the pandemic. Now, in 2023, free from all restrictions, it is the perfect time to invite our customers to the second edition. Exhibition + Brand vol. 2. The rough concept was in place: similar to its predecessor, but completely different and new!

Panel discussion at the Atelier Türke in-house exhibition with several speakers and a large screen in the background. Inspiring stage format and brand staging designed by Atelier Türke.Presentation as part of the Atelier Türke in-house exhibition with lecture situation and screen in the background. Inspiring event concept and brand staging implemented by Atelier Türke.Visitors exchanging ideas at the Atelier Türke in-house exhibition in an industrial event location. Lively brand experience and room staging designed by Atelier Türke.
Stage program with lecture and panel discussion in front of a large audience. Staged with a striking set design and media integration as part of Atelier Türke’s holistic event concept.

STAND OUT

Two days
Two stages
Full program

We are fully committed. Planning an in-house exhibition is time-consuming and labor-intensive. When designing the concept, we focus on the topics that are important to our customers. The Messe + Marke vol. 2 exhibition will be held under the motto “Let your brand shine.” We will showcase our services with interactive presentations at various experience stations. In addition, we offer our customers significant added value with presentations on relevant marketing topics – even during the lunch break. At “Delicious Learning” with finger food, we provide information on the topic of “in-house exhibitions.” Most of the speakers come from our own ranks. We invite expert guests to the panels that conclude the series of presentations in the late afternoon.

Overview of the stage production with panel and audience at the Atelier Türke in-house exhibition in industrial architecture. An impressive event design and spatial concept by Atelier Türke.
Lecture situation at the Atelier Türke in-house exhibition with Bahar Namazci-Raisch, employee at Atelier Türke, in front of a large screen on the topic of "Digital presence is indispensable". Inspiring knowledge transfer and brand staging by Atelier Türke.Roland Schaub, Atelier Türke employee, on stage at the Atelier Türke in-house exhibition in front of a dynamic screen with visual effects. An impressive presentation and media brand staging by Atelier Türke.Speaker at the Atelier Türke in-house exhibition during a presentation with an emotional key visual in the background. Lively presentation and brand staging implemented by Atelier Türke.
Lecture situation at the Atelier Türke in-house exhibition with speaker in front of a screen and presented interior design. Professional impulse and brand staging designed by Atelier Türke.Speakers, including Frank Türke, in dialog on the stage of the Atelier Türke in-house exhibition in a relaxed conversation situation. Informative stage format and brand staging by Atelier Türke.

Follow me

Guided tours of our base camp are part of the value-added program: they not only provide insight into where the creative highlights for customers are created. Walk your talk: we use our own example to show how the brand can also be experienced at our base camp.

Group of participants on their way to the Atelier Türke in-house exhibition in the outdoor area. Collective event experience and brand staging by Atelier Türke.
Guided tour by Frank Türke with participants through the Atelier Türke company building at the in-house exhibition in modern architecture. Personal insights and a holistic event experience from Atelier Türke.
Participants of the Atelier Türke in-house exhibition on their way through the outdoor area in a natural setting. Relaxed event experience and brand staging by Atelier Türke.
Exchange between participants at the Atelier Türke in-house exhibition in a personal discussion situation. Lively networking atmosphere and brand staging implemented by Atelier Türke.
Visitors move through a spacious storage and exhibition area with exhibits and materials. Part of the spatial staging of Atelier Türke’s in-house exhibition.
Frank Türke, Managing Director of Atelier Türke, gives visitors an insight into production and processes during the in-house exhibition and explains the interplay between design and implementation.

Build UP

Discover and
be amazed

Four of the five stations representing our service areas are housed in large cubes. Illuminated fabric prints provide information on the side walls. We place monitors in and around the cubes, display references, prepare samples for visitors to touch, and encourage them to get involved. We use concrete examples to demonstrate how transformation can be achieved.

Only the Digital & Motion area is located outside the cubes. There is a good reason for this: our media technology partner, ICT AG, is presenting an OLED monitor, LED steles, and a large LED column at our in-house exhibition. This is a new feature that is perfectly placed to ignite a spectacular fireworks display with animations and digital references.

Two visitors look at exhibits and project examples at the Atelier Türke in-house exhibition. Inspiring insight into the brand worlds and design of Atelier Türke.
Meeting box and branding area at the Atelier Türke in-house exhibition with discussion situation. Interactive brand staging and spatial concept developed by Atelier Türke.Two visitors exchanging ideas in front of the presentation area with moss wall and information board at the Atelier Türke in-house exhibition. Inspiring brand staging and interior design realized by Atelier Türke.
Three visitors in conversation in front of a presentation wall with project examples at the Atelier Türke in-house exhibition. A lively interaction and inspiring brand presentation by Atelier Türke.
Two visitors at the bar of the Atelier Türke in-house exhibition chatting in a relaxed atmosphere. Personal event experience and brand staging by Atelier Türke.Insight into the field of interior design at the Atelier Türke in-house exhibition with visitors and an Atelier Türke employee in conversation. Practical brand staging and design expertise conveyed by Atelier Türke.Visitors stand in front of a large-scale digital installation with typographic animation as part of the visual brand staging and design of the in-house exhibition by Atelier Türke.

Feed me

Another important part of our spatial concept for the in-house exhibition are the areas where our visitors can exchange ideas, chill out, eat, drink, and find space for the presentations.

The furnishings follow the event corporate design, which blends seamlessly with our new Türke Design studio to create a strong unity.

Lecture situation at the Atelier Türke in-house exhibition with Frank Türke as speaker in front of a seated audience in an inspiring atmosphere. Personal exchange and brand staging with and by Atelier Türke.
Catering with fresh croissants and snacks at the Atelier Türke in-house exhibition in a stylish presentation. A high-quality event experience and brand staging by Atelier Türke.Simple table decorations with fresh flowers in glass vases create a pleasant atmosphere during the in-house exhibition and underline the lovingly designed overall concept of Atelier Türke.Catering setup with croissants, snacks and tableware at the Atelier Türke in-house exhibition. High-quality buffet and lovingly staged event experience by Atelier Türke.

SHOW ME

Spot on, roll film

In addition to our media technology partner ICT AG, our event technology partner is also taking the opportunity to actively present itself at the Atelier Türke Open House. Light & Sound is pulling out all the stops to perfectly stage and support our event with lighting and sound for two days. We have long known that the expertise of our valued partners goes far beyond the media technology support of events:

Light & Sound is also setting up a set with audio and video technology in our exhibition warehouse to broadcast live to the panel from there. The professional performance of media technology and event technology requires full commitment. We are proud to have capable partners at our side.

Technical team supervises presentation during the Atelier Türke in-house exhibition, with monitors, camera and control room in an industrial location. Staging and realization of the event by Atelier Türke.
Attractively arranged snacks and finger food on an etagere complement the culinary offerings at the in-house exhibition and are part of Atelier Türke’s well thought-out event concept.
Close-up of a display with typographic design on the topic of "Big Data" at the Atelier Türke in-house exhibition. Visual presentation of complex content and brand staging developed by Atelier Türke.
Visitors view an interactive trade fair visualization on a digital exhibit, embedded in a striking exhibition architecture. Conceived and designed by Atelier Türke.
Control room with monitors, camera and presentation technology during the Atelier Türke in-house exhibition, part of the technical planning and implementation of the event concept by Atelier Türke.
Two visitors interact with a digital touch display. Embedded in a holistic exhibition concept by Atelier Türke.

SHOUT OUT

The radiance
of the brand

Just in time for our in-house exhibition, we are launching our brand new website. The relaunch is accompanied by the new corporate design from Atelier Türke. This reflects our further development both graphically and in terms of our message. All the new features are incorporated into the event design. “Let your brand shine” – the striking, bold yellow tone on a black background perfectly conveys what we are saying with our call to action.

With a mix of digital and analog communication and advertising measures, the in-house exhibition is in no way inferior to a “normal” exhibition. For the invitation to our open house, we are focusing specifically on the haptic experience. Printed on high-quality paper, we send the unusual format by mail. Using the QR code on the print invitation, we direct the recipient to the event landing page with all the important information and the registration form. During the event, branded beer mats with QR codes are available, which lead directly to our new website. Banners, presentation slides, intros, animations, and signs leave visitors in no doubt as to where they are. Welcome to the world of Atelier Türke. “Let your brand shine!” – we consistently follow our own call to action.

SHARE IT

Good Vibes

Sharing knowledge and gaining knowledge requires energy. The fully automatic coffee machine hums around the clock. In addition, a select catering service is available to help you start the day with breakfast, replenish your energy reserves at lunchtime, and reward your endurance with a warm dinner in the evening. Time for the DJ to start the set.

The sounds create a good vibe while lively discussions take place. This is also an important part of the overall concept: ending a long, intense day together in a relaxed atmosphere.

DJ plays music during the evening event and creates a special atmosphere with lighting and an industrial backdrop. Part of the holistically designed event experience by Atelier Türke.