Scroll
to Top

IMNAUER MINERAL SPRINGS – FOUR STRONG BRANDS FROM A SINGLE SOURCE

“This alone shall be my source!”

HELLO
IMNAUER

The spring water, which was first discovered by the Prince of Hohenzollern-Sigmaringen in 1733, is now distributed under four brand names: Imnauer Fürstenquelle, Apollo, Filippo, and Mühringer. These brands are an integral part of the beverage retail trade and are among the most popular thirst quenchers in the Zollernalb region. As a partner for brand management and brand communication, Atelier Türke has been closely associated with the mineral water manufacturer since the early 2000s.

DO IT

MINERAL WATER FOR EVERYONE:
Over the many years of our collaboration, the princely water supplier has developed enormously. As a sparring partner in strategic matters, with brand conception, design, and the implementation of all communication measures, we have contributed to the four brands consistently gaining attention on online and print channels and becoming a daily companion for connoisseurs and active sports enthusiasts.

Large-scale poster with Imnauer Mineralquellen products and brand diversity in an urban setting. An eye-catching out-of-home campaign designed by Atelier Türke.

SHOUT OUT

Branding makes the difference

We were involved in the rebranding of Imnauer Fürstenquellen to Imnauer Mineralquellen, as well as the launch of various new products from the princely springs. With a brand concept, individual design, and unique story, we sharpened Imnauer's brand profiles for the respective target groups.

Fürstenquellen, Apollo, Filippo, and Mühringer. The clear positioning of the brands led to success in beverage retail and with end customers. We developed the corporate design with logo and typography, which we continuously update. We regularly refine digital and analog measures.

Outdoor poster with eye-catching product presentation of the FILIPPO brand combines clear design with fresh imagery and shows the developed brand identity of Atelier Türke.Poster with sporty imagery and clear typography presents the Apollo brand as a refreshing companion and shows Atelier Türke’s well thought-out brand communication.Advertising motif with mineral water bottle, landscape elements and clear typography combines origin and enjoyment and shows the newly developed brand identity of Imnauer Fürstenquelle by Atelier Türke.

POWER UP

Attract retailers and end customers

Opened brochure with clear typography, product staging and nature motifs shows the holistic brand communication of Imnauer Mineralquellen. Developed and designed by Atelier Türke.
City light posters in an urban setting with sporty imagery and clear typography present the Apollo brand and showcase the eye-catching campaign design by Atelier Türke.
Branded truck with large-scale product staging and nature motifs combines transportation and brand presence and shows the eye-catching design for Imnauer Mineralquellen by Atelier Türke.
The eye-catching campaign design by Atelier Türke features an advertising motif with FILIPPO mineral water in different varieties, dynamic water staging and clear communication of the offer.
Door hanger with competition, clear typography and regional image motif combines brand communication and interaction and was designed by Atelier Türke as an eye-catching advertising medium.
Large-format POS placement in retail outlets with clear product presentation and reference to origin strengthens the brand impact of Imnauer Fürstenquelle and was designed by Atelier Türke.

Together with Imnauer Mineralquellen, we create a variety of advertising measures across all channels throughout the year according to a campaign schedule. Retailers benefit from sales promotions with different campaigns for individual brands. At all important touchpoints, at the POS, analog and digital – we deliver everything on time that attracts the attention of thirsty customers.

  • Promotional schedule, product range folder
  • Competitions
  • Customized design of advertisements for dealer promotions and dealer days accompanied by appropriate advertising measures
  • Cinema and radio commercials
  • Vehicle lettering
  • General promotional items for POS and events such as stickers, banners, beach flags, posters, flyers, floor displays, promotional items, bottle tags, box inserts, box displays, box plugs, loyalty cards, holiday promotions
  • Website design and maintenance
Large-format billboard in an urban space with clear product staging and reference to origin strengthens the brand presence of Imnauer Fürstenquelle and was designed by Atelier Türke.

KICK IT

Always on the move

There is never a dull moment in Bad Imnau. We have recently worked together to modernize the Imnauer Fürstenquellen mineral water brand with design adjustments, thereby rejuvenating it. “Now with a new look” – retailers are drawing attention to the new design with advertising materials. We summit climbers also appreciate the sparkling refreshment from our homeland: mild, medium, or classic, we have it all.

Person holding Imnauer Fürstenquelle mineral water bottle in the working environment, showing the clear brand staging and the revised design. Developed by Atelier Türke.
Comparison of logo development and bottle design shows the further development of the brand identity of Imnauer Fürstenquelle. Conceived and designed by Atelier Türke.
Bottle tag with product presentation and clear message for the relaunch conveys the new brand identity of Imnauer Fürstenquelle. Designed as an eye-catching advertising medium by Atelier Türke.Three Imnauer Fürstenquelle mineral water bottles in different varieties show the clear differentiation in the new packaging design. Developed and designed by Atelier Türke.Laptop with website of Imnauer Fürstenquelle shows the digital brand presence with clear design, product staging and reference to origin. Developed and implemented by Atelier Türke.

TRUST ME

Basis for success

What began as a purely business relationship has developed into a long-standing, trusting partnership and friendly bond, characterized by trust, respect, fairness, and openness. The success of our happy partnership with Imnauer Mineralquellen probably stems from the secret of all lasting relationships:

We have developed together and grown together through challenges – in good times and bad. As the pandemic has us in its stranglehold, Inmnauer Mineralquellen is supporting us with targeted orders. We are fortunate, and this is a wonderful gesture for which we will always be grateful to the Ketterer family.