IMNAUER MINERAL SPRINGS – FOUR STRONG BRANDS FROM A SINGLE SOURCE
“This alone shall be my source!”
HELLO
IMNAUER
The spring water, which was first discovered by the Prince of Hohenzollern-Sigmaringen in 1733, is now distributed under four brand names: Imnauer Fürstenquelle, Apollo, Filippo, and Mühringer. These brands are an integral part of the beverage retail trade and are among the most popular thirst quenchers in the Zollernalb region. As a partner for brand management and brand communication, Atelier Türke has been closely associated with the mineral water manufacturer since the early 2000s.
DO IT
MINERAL WATER FOR EVERYONE:
Over the many years of our collaboration, the princely water supplier has developed enormously. As a sparring partner in strategic matters, with brand conception, design, and the implementation of all communication measures, we have contributed to the four brands consistently gaining attention on online and print channels and becoming a daily companion for connoisseurs and active sports enthusiasts.
SHOUT OUT
Branding makes the difference
We were involved in the rebranding of Imnauer Fürstenquellen to Imnauer Mineralquellen, as well as the launch of various new products from the princely springs. With a brand concept, individual design, and unique story, we sharpened Imnauer's brand profiles for the respective target groups.
Fürstenquellen, Apollo, Filippo, and Mühringer. The clear positioning of the brands led to success in beverage retail and with end customers. We developed the corporate design with logo and typography, which we continuously update. We regularly refine digital and analog measures.
POWER UP
Attract retailers and end customers
Together with Imnauer Mineralquellen, we create a variety of advertising measures across all channels throughout the year according to a campaign schedule. Retailers benefit from sales promotions with different campaigns for individual brands. At all important touchpoints, at the POS, analog and digital – we deliver everything on time that attracts the attention of thirsty customers.
- Promotional schedule, product range folder
- Competitions
- Customized design of advertisements for dealer promotions and dealer days accompanied by appropriate advertising measures
- Cinema and radio commercials
- Vehicle lettering
- General promotional items for POS and events such as stickers, banners, beach flags, posters, flyers, floor displays, promotional items, bottle tags, box inserts, box displays, box plugs, loyalty cards, holiday promotions
- Website design and maintenance
KICK IT
Always on the move
There is never a dull moment in Bad Imnau. We have recently worked together to modernize the Imnauer Fürstenquellen mineral water brand with design adjustments, thereby rejuvenating it. “Now with a new look” – retailers are drawing attention to the new design with advertising materials. We summit climbers also appreciate the sparkling refreshment from our homeland: mild, medium, or classic, we have it all.
TRUST ME
Basis for success
What began as a purely business relationship has developed into a long-standing, trusting partnership and friendly bond, characterized by trust, respect, fairness, and openness. The success of our happy partnership with Imnauer Mineralquellen probably stems from the secret of all lasting relationships:
We have developed together and grown together through challenges – in good times and bad. As the pandemic has us in its stranglehold, Inmnauer Mineralquellen is supporting us with targeted orders. We are fortunate, and this is a wonderful gesture for which we will always be grateful to the Ketterer family.