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BENTLEY. INNOVATIONS FOR LIFE.

The comprehensive brand experience

Hello
Bentley

Originally, the medical technology company Bentley hired us for their exhibition appearance. Then the pandemic hit. The exhibition stand elements remained in storage, and instead we ventured into completely new territory together: we produced an online sales meeting that flickered across the screens of 200 participants in 62 countries worldwide as an exciting live “TV show.”

DO IT

The successful online event also served as the kick-off for numerous other projects with Bentley. We are actively involved in all departments at Hechinger. The excellent chemistry between us is exceptional. It has inspired our collaboration — whether conceptual or creative — from the very beginning.

Interior design plays a particularly important role. Impressions and descriptions of our joint projects in this area can be found here:
To the interior design project

SHOUT OUT

Convincingly good. Everywhere.

Bentley already had a corporate design when we first met. Our graphic design team took the existing design specifications and developed them further to meet the requirements of the individual media and target groups, both analog and digital. The projects we carry out for Bentley are diverse. We support employer branding with the career website and job advertisements. We create stand accessories for career fairs, as well as equipment for exhibitions, conferences, and events.

Certificates, presentation slides, packaging design, pocket guides—when Bentley calls, we always have an exciting task waiting for us. There is always something happening at Bentley, which is what makes it so interesting for us. Recently, the IPO and related internal events, as well as the creation of the website for investors, have kept us on our toes.

Digital communication media for Bentley with structured content and high-quality design, developed as part of a holistic brand identity by Atelier Türke for consistent and modern brand communication.
Cheering group at Bentley event with confetti on stage. Emotionally staged as a brand moment designed and implemented by Atelier Türke for an impressive brand experience.High-quality Bentley certificate with an elegant design and dynamic graphic elements. Designed as part of the brand communication, developed and implemented by Atelier Türke for an exclusive and professional brand effect.Two hands handing over a high-quality Bentley shareholder card as an exclusive brand moment. Realized by Atelier Türke for a concise and valuable brand communication.

MOVE IT

Epic and guaranteed to give you goosebumps
Videos and animations

The various videos we produce in collaboration with our valued film partner provide a vivid impression of what the Bentley team achieves. Storyboarding and coordination of film production, video editing, and animation are an integral part of our collaboration with Bentley. The content and stories told in the videos are both informative and moving.

Thanks to our intensive collaboration, the Hechinger team has really grown on us! We can also let off steam in Bentley's annual review, which summarizes the most important milestones of the year for customers in the form of short video sequences.

GO WILD

Schwarzenegger is coming
At Bentley, anything is possible!

Stage scene at a Bentley event with presentation in front of a large screen and a clear brand message, staged using light, space and dramaturgy. Conceived and implemented by Atelier Türke for an effective brand experience.
Close-up of planning documents and process structure for a Bentley event before digital brand staging, developed in Atelier Türke’s concept for a well thought-out and effective event.
Stage show at a Bentley event with a staged performance and impressive lighting dramaturgy in front of a large screen. Conceived and implemented by Atelier Türke for an emotional and attention-grabbing brand experience.
Stage scene at a Bentley event with several participants in front of a large-scale brand staging and "BeShareholder" message. Emotionally designed and implemented by Atelier Türke for an impressive brand experience.
Technical control center for a Bentley event with digital lighting and control interface, used for precise sequence control and staging. Designed and implemented by Atelier Türke for a perfect brand experience.
Presentation on the stage of a Bentley event in front of large-scale brand staging, staged with light and visual dramaturgy. Conceived and implemented by Atelier Türke for an effective brand experience.

Online or in person – Bentley likes to surprise and has high standards when it comes to the organization, location, and storyline of its own events. Sometimes in a musical theater, sometimes in a parking garage, sometimes in a studio, sometimes with a Schwarzenegger lookalike – whatever it takes.

Working with the dedicated Bentley team to plan and implement events is always a highlight for us. Of course, the to-do list is long:

Storyline, dramaturgy, scheduling, content creation, event design and accessories, lighting design, venue equipment, coordination and briefing of speakers and technical service providers, and much more.

Sounds like full throttle? It is! Finally, everything is in an Excel spreadsheet. The shooting schedule is set, the director is ready. Let's go!

Interactive stage scene at a Bentley event with cheering participants, staged using light and space. Conceived and implemented by Atelier Türke for a captivating brand experience.Studio recording for Bentley with a discussion round in front of a brand background as well as visible camera and lighting technology, staged as a high-quality communication format, realized by Atelier Türke.Large Bentley shareholder event in a theater with stage, presentation and audience. Atmospheric scene through light, space and dramaturgy, designed and implemented by Atelier Türke for an impressive brand experience.

Work It

Workspace meets
Lifestyle

Bentley has commissioned us to design various rooms in its new building, including the canteen and offices. In the preliminary workshop, we discuss, among other things, the multiple uses of a room, such as the canteen. This is also our stated goal at Bentley: to create the necessary functionality for each moment with well-thought-out equipment for multiple purposes. In addition to media technology, we pay attention to the details in the rooms. From the selection of tableware to uniform signage. The character of the company is also reflected in temporarily used areas and rooms, such as exhibitions and conferences. Here, too, the heart of Bentley is unmistakably evident.

About the interior design project
Insight into the digital planning of a Bentley exhibition stand on screen with 3D visualization. Developed as part of Atelier Türke’s design concept for precise and well thought-out brand staging.
Modern Bentley exhibition stand with clear architecture, striking typography and integrated communication areas. Designed as a holistic trade fair concept by Atelier Türke for a concise and high-quality brand presentation.