BENTLEY. INNOVATIONS FOR LIFE.
The comprehensive brand experience
Hello
Bentley
Originally, the medical technology company Bentley hired us for their exhibition appearance. Then the pandemic hit. The exhibition stand elements remained in storage, and instead we ventured into completely new territory together: we produced an online sales meeting that flickered across the screens of 200 participants in 62 countries worldwide as an exciting live “TV show.”
DO IT
The successful online event also served as the kick-off for numerous other projects with Bentley. We are actively involved in all departments at Hechinger. The excellent chemistry between us is exceptional. It has inspired our collaboration — whether conceptual or creative — from the very beginning.
Interior design plays a particularly important role. Impressions and descriptions of our joint projects in this area can be found here:
To the interior design project
SHOUT OUT
Convincingly good. Everywhere.
Bentley already had a corporate design when we first met. Our graphic design team took the existing design specifications and developed them further to meet the requirements of the individual media and target groups, both analog and digital. The projects we carry out for Bentley are diverse. We support employer branding with the career website and job advertisements. We create stand accessories for career fairs, as well as equipment for exhibitions, conferences, and events.
Certificates, presentation slides, packaging design, pocket guides—when Bentley calls, we always have an exciting task waiting for us. There is always something happening at Bentley, which is what makes it so interesting for us. Recently, the IPO and related internal events, as well as the creation of the website for investors, have kept us on our toes.
MOVE IT
Epic and guaranteed to give you goosebumps
Videos and animations
The various videos we produce in collaboration with our valued film partner provide a vivid impression of what the Bentley team achieves. Storyboarding and coordination of film production, video editing, and animation are an integral part of our collaboration with Bentley. The content and stories told in the videos are both informative and moving.
Thanks to our intensive collaboration, the Hechinger team has really grown on us! We can also let off steam in Bentley's annual review, which summarizes the most important milestones of the year for customers in the form of short video sequences.
GO WILD
Schwarzenegger is coming
At Bentley, anything is possible!
Online or in person – Bentley likes to surprise and has high standards when it comes to the organization, location, and storyline of its own events. Sometimes in a musical theater, sometimes in a parking garage, sometimes in a studio, sometimes with a Schwarzenegger lookalike – whatever it takes.
Working with the dedicated Bentley team to plan and implement events is always a highlight for us. Of course, the to-do list is long:
Storyline, dramaturgy, scheduling, content creation, event design and accessories, lighting design, venue equipment, coordination and briefing of speakers and technical service providers, and much more.
Sounds like full throttle? It is! Finally, everything is in an Excel spreadsheet. The shooting schedule is set, the director is ready. Let's go!
Work It
Workspace meets
Lifestyle
Bentley has commissioned us to design various rooms in its new building, including the canteen and offices. In the preliminary workshop, we discuss, among other things, the multiple uses of a room, such as the canteen. This is also our stated goal at Bentley: to create the necessary functionality for each moment with well-thought-out equipment for multiple purposes. In addition to media technology, we pay attention to the details in the rooms. From the selection of tableware to uniform signage. The character of the company is also reflected in temporarily used areas and rooms, such as exhibitions and conferences. Here, too, the heart of Bentley is unmistakably evident.
About the interior design project
