MARQUARDT AXOMED - IMPLANTS THAT CONNECT
Ideas grow together
HELLO
MARQUARDT
We have only known each other for a short time. A mutual business partner brought us together. The chemistry was right from the start. Atelier Türke and Marquardt Axomed have a lot in common. We are medium-sized family businesses that have grown successfully over decades thanks to our own innovative strength and with a clear vision in mind. Listening and working together with other people and partners to create unique products that build connections and shape the future.
DO IT
It is one of those projects that makes our eyes light up. We get to tell stories that come from the heart of the Marquardt family. At the same time, the aim is to further strengthen the company's market position in the face of international competition. And so we translate story, design, sustainability, and experience into a holistic exhibition experience. Exhibition design, exhibition construction, and communication intertwine and accompany Marquardt Axomed from the initial idea to the finished presentation.
THE STORY
Good stories arise from moments.
Often, a single sentence is enough. Dieter Marquardt recounts:
"After a conference, we were sitting together over a beer and a professor asked me if we could develop an implant for a specific problem.
And after that conversation, we did it together."
That was the moment when our concept was born from a story. “Your ideas. Our motivation. Marquardt Axomed.”
TO THE SURFACE
From idea to exchange. The stand concept.
Even from a distance, the central key visual catches the eye: a 130-kilogram tree that dominates the stand and serves as the hub of our ideas workshop. Visitors can hang their wishes, ideas, and congratulations on the tree to mark the company's 20th anniversary. Conversations and discussions arise here deliberately beyond the realm of sales and marketing.
On a long wooden table, the so-called “Bonebar,” we make the product diversity intuitively comprehensible for doctors: clearly staged on glass bones and presented in a structured manner. Large bar tables nearby offer space for detailed exchanges.
The professional exchange is complemented by a spacious bar. Cappuccino from the barista, wine from Baden-Württemberg, and canapés from Berlin create a relaxed atmosphere.
TALK WITH ME
See. Write. Feel.
The communication concept.
We refer to the tree and the idea cards in the invitation itself. The motif shows a tree made up of many individual dots. The invitation alludes early on to creativity, networking, and the interplay of many different ideas. An idea card is already included and can be brought along by visitors.
Even before the congress, we are setting the tone in terms of content. In the exhibitions innovation newsletter, we present a product innovation from Marquardt Axomed.
Before and during the congress, we will be providing insights into the stand concept in short articles and stories and sharing our first impressions directly from Berlin.
BUILD FUTURE TODAY
Every card becomes a tree sponsorship
What begins at the stand continues beyond the moment. For every idea card that doctors and visitors leave on the tree, Marquardt Axomed subsequently sponsors a tree.
Sustainability has been part of the concept from the very beginning. We had the furniture made by a carpenter with the clear intention of reusing it at future conferences.
This approach was carried through to the smallest detail. Drinks were served with sugarcane straws, and glasses and cups replaced disposable cups. The tree, the central design element, was on loan from a Berlin tree nursery.
The result was a exhibition appearance where sustainability was a matter of course and lived beyond the congress.
