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CITY OF BALINGEN

New logo and corporate design for Balingen

HELLO
BALINGEN

Balingen – Lively, creative, and innovative. The city of Balingen sees itself as a dynamic and future-oriented city.
The city is holding a competition to develop a new logo and corporate design. The aim is to develop a design that represents Balingen as a livable city with urban flair, cultural diversity, and historical ties. The logo should be versatile and form the basis for a harmonious overall concept that covers all of Balingen's communication channels.

DO IT

When our own hometown is given a facelift, it's more than just a job for us. As an agency based in Balingen, we immediately put our hearts into the project and tackle it with passion. Our goal: to create a symbol that encapsulates Balingen's identity and conveys a sustainable vision of the future to the outside world.
After several rounds of presentations, we are delighted: our design wins over the jury and wins the competition. It is selected over four other agencies.

Embossed Balingen signet on a structured surface, developed by Atelier Türke for a high-quality and concise brand identity.Balingen signet graphically explained in English with reference to the city, nature and identity. The signet was developed by Atelier Türke for a meaningful brand.Fabric bag with geometric design and Balingen lettering on a chair, designed by Atelier Türke for concise and modern brand communication.
English version of the Balingen logo with modular design elements and derivation of the design language. This is how Atelier Türke explains the ideas behind the flexible and consistent brand identity.

FEEL IT

One design language.
One logo. For everyone.

The new logo combines nature, water, and the distinctive cityscape—inspired by the surroundings, supported by the people. The 13 colorful building blocks represent the 13 districts of Balingen and reflect the diversity, creativity, and community spirit in Balingen. The new lettering takes up the geometric character of the previous lettering and translates it into a modern, concise form. The design language of the new logo is developed on this typographical basis. As a result, the image and word marks interlock seamlessly and together form a uniform, harmonious logo.

Logo of the city of Balingen with a modern, colorful signet and clear typography, developed by Atelier Türke for a concise and contemporary brand identity.
Large-scale brand wall for the town of Balingen with graphic elements and image motifs designed by Atelier Türke for concise and tangible brand communication in public spaces.

Shape it

Color, font, and form
become a brand.

Color palette of the Balingen corporate design for a clear and recognizable brand identity, developed by Atelier Türke.
Corporate design for Balingen with colorful graphics, typography and imagery, developed by Atelier Türke for a modern and creative city brand.
Outdoor poster for the Kultursommer Balingen with date, signet and passer-by for attention-grabbing cultural communication in urban spaces, developed by Atelier Türke.
Excerpt from the Balingen typography in the corporate design with large letters, developed by Atelier Türke for a concise and recognizable brand effect.
Geometric design elements in the Balingen corporate design, developed by Atelier Türke, with clear shapes and colors for a concise and flexible brand world.
Balingen brand world with bag, mug and print material in a uniform design, developed by Atelier Türke for a consistent and tangible brand identity.

The new color scheme for Balingen deliberately focuses on a clear, distinctive combination: green-blue, light blue, and signal yellow provide a strong visual identity for Balingen's city logo. They combine a love of nature, modernity, and creativity into a harmonious whole that expresses both the tradition and future orientation of the city. The secondary colors expand the color scheme with additional nuances and make the corporate design noticeably more versatile.

The new personality is also reflected in the typography: the fonts used for headlines and body text are distinctive and concise, and their characteristics perfectly match the logo. In addition, there is a design system consisting of graphic elements developed directly from the logo's design language, with references to the Balingen abbreviation BL, trees, towers, and water. The result is a corporate design that does not decorate, but tells a story: a connection to nature and home. Modernity. Creativity.

Large-scale billboard "This is Balingen" with imagery for a concise and tangible city communication and people passing by. Design by Atelier Türke.
New business stationery for the town of Balingen with letterhead and business cards in the corporate design created by Atelier Türke for consistent and professional brand communication.Woman with Balingen cap and shirt in the corporate design developed by Atelier Türke. For a modern and identity-creating brand application.Balingen Signet as a floral installation of flowers on a lawn for a creative and natural brand presentation. New logo design by Atelier Türke.

SHOUT OUT

Flexible within the system.
Clear in appearance.

The new corporate design unfolds its full effect in the applications: logo, color scheme, typography, and design elements interlock seamlessly and create an appearance that is immediately recognizable—concise, consistent, and unmistakable. The graphic building blocks make the brand flexible: depending on the occasion, they can appear calmer or more lively, informative or emotional, formal or playful. The result is a design that adapts to any situation and yet always remains “Balingen.”

Balingen is reinterpreted: modern, creative, and future-oriented—while remaining connected to what defines the city. An overall look that works across all media and makes Balingen visible as a city with a future.

Banner for the Kultursommer Balingen with colorful graphics and pictures of artists. Corporate design by Atelier Türke for lively and eye-catching cultural communication.
Smartphone with Instagram presence of the city of Balingen in the new corporate design. Developed by Atelier Türke for consistent and digital brand communication.Bracelets in the new Balingen corporate design developed by Atelier Türke with logo and colorful design elements for a modern and recognizable brand application.Person with a jacket in the Balingen corporate design with back print. The logo designed by Atelier Türke is used here for a modern and identity-creating brand application.
Poster series for Balingen with musician, dancers and saxophonist for an emotional and attention-grabbing cultural communication. Developed by Atelier Türke.